January 2, 2009

Give the Gift of Mercury Product Protection!

Mercury Product Protection, or MPP, is Mercury’s factory-backed extended warranty program that’s available to most Mercury owners. What better way to care for your investment than by getting warranty coverage for up to seven years?

Unlike some of our competitors, MPP is factory-backed. This means that if issues arise during the contract period, you deal directly with Mercury and one of its 5,000-strong authorized dealers rather than a separate underwriter. Mercury has been the leader in marine propulsion for more than 65 years and no one knows your Mercury engine better than the people who manufacture it. There’s no need for claims adjusters and inspectors when you’re dealing directly with Mercury’s authorized dealer network.

What happens when you purchase a new boat and decide to sell the one you have, but you still have four or five years of remaining MPP coverage? Well, Mercury allows that coverage to be transferred as many times as the boat is sold while under contract, provided the transfer is made within 30 days of purchase. Some competitors will only allow one transfer. MPP coverage is a great plus when you’re thinking about resale value of your boat, especially when you consider that some people upgrade boats every year.

Another positive of MPP is that the coverage does not begin until your standard factory warranty expires. Many competitors begin their extended coverage the day the plan is purchased, which results in duplicate coverage and payment for an extended warranty on a product already under warranty!

One of the most frequent questions we receive is, “How does MPP differ from the factory warranty?” MPP still covers defects in parts and workmanship, just like the factory warranty, but there is a $25 deductible per claim under MPP. However, factory warranty does not cover hoist/haul-out or towing charges, while MPP provides up to $200 for hoist/haul-out on boats 26 feet or larger that are powered by covered engines, as well as up to $200 for on–the-water towing for approved repairs on covered product.

A lot of thought goes into the purchase of an investment like an outboard – reliability, resale value, customer service, product confidence all factor into the decision Make sure you also consider how the manufacturer protects its products. There’s no better peace of mind than knowing that the extended warranty you purchase is backed by the engine manufacturer and serviced through the dealers you already trust!

For more information about MPP, please click here.

Happy New Year!

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